In the Press: Client Success Story

At Argo Media, we believe that every great result starts with a strong strategy. When Kyle Toomey, an investor, Airbnb host, and realtor with The Toomey Group, approached us to help him connect with Gen Z homebuyers, we knew we had to think outside the box. By leveraging our expertise in storytelling and digital content creation, we crafted a social media strategy that was as bold as it was effective. The result? A TikTok video that went viral, capturing the attention of millions and resonating so strongly with Gen Z that it was even covered by Yahoo News.

Kyle’s mission was to create real estate content that would resonate with a younger audience, and our team was determined to make that happen. Together, we designed a fast-paced, visually engaging video that showcased one of Kyle’s listings in a way that was both entertaining and informative. With Kyle’s energetic performance and our strategic approach, the video quickly became a sensation, proving that with the right strategy, even complex industries like real estate can captivate Gen Z.